Last Updated

This Privacy Policy was last updated on March 22, 2026.

Introduction

Tides Pilates ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our booking platform, or engage with our services at 1433 11th St, Ste F, Arcata, CA 95521.

Information We Collect

We collect information you provide directly to us:

• Account information: name, email address, phone number, and password
• Health and intake information: physical health disclosures, injury history, and emergency contacts submitted through our intake forms
• Payment information: processed securely through Stripe; we do not store your full credit card numbers
• Booking and session history: class bookings, attendance records, and package/membership usage
• Communications: messages sent through our contact form or in response to our emails and SMS notifications

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services, including class scheduling and booking
• Process payments and manage your packages, memberships, and gift certificates
• Send booking confirmations, reminders, waitlist notifications, and other transactional communications
• Ensure your safety during sessions by reviewing health disclosures with your instructor
• Respond to your inquiries and provide customer support
• Analyze usage patterns to improve our platform and services

Information Sharing

We do not sell, rent, or trade your personal information. We share information only in these circumstances:

• With service providers who help us operate our business (Stripe for payments, Resend for email, Twilio for SMS)
• With instructors who need health information to conduct your sessions safely
• When required by law or to protect our rights and safety

Data Security

We implement appropriate technical and organizational measures to protect your personal information. All data is transmitted over encrypted connections (HTTPS). Payment processing is handled entirely by Stripe, a PCI-DSS compliant payment processor. Health-sensitive intake data is stored securely with access limited to authorized studio staff.

Your Rights (California Residents)

Under the California Consumer Privacy Act (CCPA), California residents have the right to: know what personal information we collect and how it's used; request deletion of your personal information; opt out of the sale of personal information (we do not sell your data); and not be discriminated against for exercising your privacy rights. To exercise these rights, contact us at anna@tidespilates.com.

Cookies and Tracking

Our website uses essential cookies for authentication and session management. We use analytics cookies to understand how visitors interact with our site. You can control cookie preferences through your browser settings or our cookie consent banner.

Children's Privacy

Our services are not directed to individuals under 16. For minor participants, we require a parent or guardian to complete intake forms and provide consent on their behalf.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at anna@tidespilates.com or call 530-488-9769. You can also visit us at 1433 11th St, Ste F, Arcata, CA 95521.